03
Speaker — 03
Elena Rossi
Creative Director, FutureForm
Based in
Milan
Speaking
Day 02 · Thu, Nov 19
Format
Talk
Speaking at SUMVIA
Day 02 · Thu, Nov 19
11:45 – 01:00
Talk
Designing for Intelligence
How should interfaces change when software can understand, predict, and act?
[02]
About the speaker
Good AI design doesn’t hide the machine. It makes its thinking visible and keeps people in control.
Elena Rossi is Creative Director at FutureForm, a Milan-based studio designing products and brands for an AI-first world.
Her work explores how interfaces should behave when software can anticipate, suggest, and act—and how to earn trust one small interaction at a time.
At SUMVIA she shares the principles her team uses to design intelligent products that feel calm, clear, and human.
